An SEO refresher course
Written by Admin on June 27th, 2009We have looked at what search engine optimization is, and the importance of SEO for a business owner. Now let us review a few ideas that also aid in your internet marketing process.
If you are not wanting to competing with other web sites who are involved in your business, then it is of paramount importance to choose your own set of unique keywords. For example, if your site is related to finance or loans then some commonly used keywords are potentially mortgage loan or bank loan or easy loan. These keywords might be used by all the competitor sites, so doing your keyword research can give you a leg up, allowing you to compete in the niche keywords of your business, allowing you to target traffic better, and also rank better more quickly. There are many SEO tools to help with this.
The best SEO consultants or optimizers always suggest that site owners pick one primary keyword that is part of the domain or Sub domain URL of the website & use it in the site content.
For those with more than a single keyword, you can use hyphens like in these examples: seo-guidelines, seo-pagerank, etc.
The other approach will be using the other important keywords in the file name & directory name.
Don’t forget, a Search engine does not like URL’s that have many errors. To keep the WebPages free of errors, you should declare the type of document at the beginning and also should validate the CSS & HTML Coding.
When using your main keyword in the title of the page, make sure it is about eight - nine words in length, as this will be displayed in the search engine results. One should choose the words carefully, as they will not only impact your SEO, but also click through ratio.
We all know the importance of the H or heading tags when it comes to SEO, so make sure to include your main keywords in those tags. Placement is also important.
Get in the practice of using synonyms instead of using those keywords in every sentence, you don’t need to cram your keywords everywhere. Please remember to use proper english when using your Meta tags since these are the phrases that will be shown in the search engine results.
Sites that have a lot of images should also make use of descriptive tags.
Do not load the site with flash; it will slow down the site speed and is not SEO friendly. Focus more on creating rich content on each page. Good, original writing is one thing that makes popular blogs. With these tips in mind, you can form a good, solid base for your optimization campaign.
