Blogging To The Bank -Internet Advertising Hints – Are We Looking At The Same Thing?
Written by Admin on March 26th, 2010I really wonder if Internet marketers are looking at the same thing. One guy says the new iPad is great and another guy says it’s trash. And this goes on and on for just about every product, marketing wise related or not, that I can think of. Really makes me wonder whose eyes are glued on straight and who needs a new pair of glasses. Okay, there is a reason for this odd little rant and I’m going to get right to it…so hang in there.As Internet marketers, we are trying to reach our target market the best way we know how. Agree with me so far? Okay, we don’t all agree on the methods to use (some use article marketing, some pay per click) but we do agree that if we don’t give our target market the experience that they’re looking for when they come to our site, they are NOT going to buy from us. With me so far?
Okay, we go through all this testing to try to optimise that knowledge. With our articles, if that’s the technique we use, we try to publish major and major with each one. We strength experiment with different resource boxes to see which one performs major. With our transactions pages, we modifies head-lines to see which one pulls major. With our squeeze pages we try different affairs. We maintain testing and tweaking until we come up with transition figures that we’re pleased with. And however then, we do not cease. We are forever attempting to optimise our selling campaigns. I reckon we could all fit on this.However, what we can not appear to fit on, and this is where I have to question if we’re all searching at the similar matter, is how to interpret those results. John Doe comes to me and says he’s achieving a two% transition on his transactions page after simply one try and I state, “Hey, that’s great! Road to go!” Jim “I’m Never Satisfied” Jones says, “That’s pitiful” and without delay dismisses the campaign as an abysmal bankruptcy.
Did I miss something here? Have I been on the turnip truck too far. I realize that Jim Jones is likely a seven figure earner and anything less than a 10% transition to him is crap, but on that point are individuals in this industriousness who given kill for a two% transition their first shot away of the gate.Point is, when you see at matter, you have to see at them objectively. You blogging to the bank 2010 review can not let your confidential “wish list” get in the direction. You have to see at industriousness averages and standards to find out where you are and where you desire to be. Pie in the sky is leaving to get you killed because it’s leaving to purpose up discouraging you. Before you have Jim Jones’ pooh-pooh of your transition as gospel, have a see at what the industriousness says regarding it.
